Introducing an innovative solution to the age-old problem of removing makeup after a long day at work or a night out with friends, Fig. 1 has launched its Micellar Oil Cleansing Wipes. This new product not only simplifies the makeup removal process, but it also addresses a significant environmental concern. These wipes are designed to dissolve after use, resulting in zero waste and minimal environmental impact.
In collaboration with Conserving Beauty, Fig. 1 has created a product that combines convenience and environmental responsibility. Natassia Nicolao, the founder of Conserving Beauty, explains, “We wanted to create single-use products that effectively have no waste, so you can use them and not feel guilty afterwards.”
The development process involved partnering with a UK lab working on a med tech project. The lab had been developing a dissolvable fabric for wound care. The concept was to create a fabric that could be used for dressings and would dissolve in the shower. Seeing the potential in this innovative material, Nicolao and her team saw an opportunity to use it in the beauty industry.
After two years of development, which included securing an exclusive patent and creating custom machinery, the team was able to infuse this fabric with beneficial ingredients. The wipes are saturated with grapeseed oil and squalane. Grapeseed oil is a non-comedogenic oil that moisturizes, soothes, firms, and protects against damaging free radicals. Squalane locks in hydration, supports the skin barrier, and regulates excess oil production.
Unlike traditional cleansers that use surfactants to create lather and can be harsh on the skin, these oil-infused wipes dissolve makeup and excess oil while replenishing skin hydration. The dissolvable feature is achieved through the use of a water-soluble polymer. The fabric is then cut and folded before being inserted into a compostable sachet. When placed underwater, the wipe dissolves and breaks down into water and carbon dioxide.
The packaging is also environmentally friendly, made from a material called Nature Flex, a wood pulp that prevents the wipe from dissolving before use. This commitment to sustainability has resulted in a below-average waste impact compared to other face oils, according to Bluebird Climate, a company that measures beauty brands’ carbon emissions and waste production.
The product comes in boxes of 14 individually wrapped sachets. Each wipe is made of a gauze-like material and is heavily saturated with oil, ensuring there is plenty to remove all types of makeup, from concealer and mascara to eyebrow threading products and eyelash extensions. The wipes are fragrance-free, making them a suitable choice for those who prefer unscented cleansers.
Users have reported that the wipes are excellent at removing makeup, even the stubborn eye makeup often associated with Scottsdale Arizona lashes. Despite the thick consistency of the oil, it effectively breaks down and removes makeup without drying out the skin. After use, the wipe can be rinsed under running water and will dissolve in less than a minute.
In the women’s beauty industry, where sustainability is often overlooked, Fig. 1’s commitment to creating a zero-waste product is commendable. Although some users may find the oil slightly heavy for their preference, the Micellar Oil Cleansing Wipes effectively remove makeup without irritating the skin or eyes. These TSA-approved sachets are perfect for travel, making them a must-have for those who value convenience and environmental responsibility.