The FlashLash – Scottsdale, Arizona | Beauty Salon

Hailey Bieber is making waves in the world of women’s beauty, with her latest venture into the realm of cosmetics. The model and wife of pop sensation Justin Bieber recently unveiled a new addition to her beauty line, Rhode – a Peptide Lip Tint range that is already making a splash in the beauty community.

As I prepared to Zoom with Hailey, I decided to try out one of her new lip tints. A risky endeavor, some might argue. After all, what if the product didn’t live up to the hype? Fortunately, my concerns were unfounded. As I smoothed on the Raspberry Jelly shade from Rhode’s Peptide Lip Tint range, I was instantly smitten. This product provided all the benefits of the brand’s popular Peptide Lip Treatments, but with a vibrant burst of color that gave my lips a naturally luscious look. When I mentioned this to Hailey, she seemed genuinely pleased. “I was wondering if it was one of ours, looks so nice!” she exclaimed.

The Raspberry Jelly shade is one of four colors that Rhode is introducing as part of Bieber’s initial foray into cosmetics. The other shades include Ribbon, a delicate pink; Toast, a rosy taupe; and Espresso, a rich brown. For Bieber, choosing the Peptide Lip line for the brand’s first color treatment was a no-brainer. “It’s really popular amongst our customers. It’s one of our best-selling products if not the best-selling product that we have,” she explained.

Bieber’s entry into the world of color cosmetics has been anticipated for some time. She has been subtly hinting at this development on her Instagram and TikTok accounts, where she often shares her beauty routines and trends. From glazed nails to strawberry girl makeup, she has been at the forefront of many viral beauty trends.

Bieber’s passion for beauty is clear in our conversation. She draws inspiration from the same online spaces that many of us do, watching how others apply their makeup on platforms like TikTok and thinking about how she can incorporate those techniques into her own routine. Her love for beauty is also deeply rooted in her family history. Her grandmother was a makeup artist, and she grew up surrounded by women who took skincare, hair, and makeup very seriously.

As she steps into the world of color cosmetics with Rhode, Bieber is excited about the future. “It’s something that’s been in the plan since the beginning,” she shared. “You know, this was a category that I always knew I wanted to go in, but I wanted to kind of do it my way which is still staying in the world of the essentials.”

Bieber’s philosophy of skin-focused beauty will continue to drive future launches. “What I want people to expect from the brand in terms of color is hybrid products that are still good for your skin, but will offer you know, a glow, a boost, a tint,” she explained.

The Peptide Lip Tint line is just the beginning for Hailey Bieber’s venture into color cosmetics. With her commitment to creating products that are both beneficial for the skin and aesthetically pleasing, it’s clear that she’s set to make a significant impact in the world of women’s beauty. Whether it’s through her own makeup line or her influence on trends like eyebrow threading and eyelash extensions, Bieber is definitely one to watch in the beauty industry.