The beauty world is ever-evolving, and TikTok has become a hotbed for the latest makeup trends. The most recent one to take the platform by storm is Hailey Bieber’s strawberry makeup look, which has garnered over 3.6 billion views in a matter of weeks. This trend is all about emulating the color and freshness of strawberries, emphasizing products with strawberry hues and scents, and a palette rich in pinks and reds.
This berry-inspired look is relatively straightforward to recreate, especially with Hailey Bieber’s step-by-step tutorial. According to the co-founder of Rhode, achieving the strawberry girl look involves dewy skin, rosy cheeks, faux freckles, and glossy lips. The success of a makeup look lies in the quality of the products used. So let’s delve into the key elements of this trend and the must-have products to achieve it.
Bieber’s tutorial begins with her prepping her skin using Rhode’s Glazing Milk and Peptide Glazing Fluid to achieve that hydrated, radiant glow. She then contours her cheeks and forehead with Tom Ford’s Shade and Illuminate Cream Contour Duo using a fluffy brush. She completes her base by applying Hourglass Vanish Airbrush Concealer under her eyes and around her nose and lips, creating a light, natural-looking base.
The star player in this makeup trend is the pink cream blush. Bieber applies two shades liberally on her cheeks to create a bold flush, adding a touch to her nose bridge for a sun-kissed look. Although she doesn’t disclose the exact blush she uses in her tutorial, any TikTok-approved pink cheek color should suffice.
Adding dimension to the warm pink tones on her cheeks is a peachy cream highlighter. Then comes the faux freckles, dotted along the bridge of her nose and cheekbones using a freckle pen or a super-fine brow pen. For eyes, she keeps it simple with a small flick of brown liquid eyeliner, a few swipes of mascara, and brow gel.
The final touch to this strawberry-inspired look is a series of lip products that create a finish as juicy as a ripe strawberry. Bieber lines her lips with Make Up For Ever’s Artist Color Pencil in Anywhere Caffeine before dabbing the same two shades of cream blush onto her lips. She then adds a thick coat of Rhode’s bestselling Peptide Lip Treatment in a new flavor that she’s yet to reveal to fans. For those who want to recreate her lip look, a pink, strawberry-flavored lip gloss or lip balm should do the trick.
This strawberry makeup trend is subtle yet versatile enough for everyday wear. The lightweight, hydrating products make it perfect for the tail end of summer. With strawberry season in full swing, there’s no better time to try out this viral beauty trend.
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