The FlashLash – Scottsdale, Arizona | Beauty Salon

The transition into motherhood is marked by a significant shift in lifestyle, with time becoming an increasingly scarce commodity. Amidst the whirlwind of new responsibilities, many women strive to maintain a semblance of their pre-motherhood routines, including their beauty regimen. While it may seem trivial to some, maintaining a daily beauty routine can serve as an anchor in the sea of change, offering a sense of normalcy and self-care. However, with the demands of parenting, these routines often need to be streamlined. Enter MERIT Beauty, a minimalist makeup brand that caters perfectly to this need.

First encountered on Instagram, MERIT Beauty is a highly curated, minimalist makeup line designed for the time-strapped woman. The brainchild of Katherine Power, founder of women’s lifestyle website Who What Wear, the brand was born in 2017 out of Power’s desire for cleaner, well-edited, and accessible beauty products. Instead of overwhelming consumers with countless palettes and options, Power envisioned MERIT as a minimalist oasis in the saturated beauty market.

The brand’s ethos is evident in its product line, which is carefully curated to offer only what is necessary for a quick and efficient beauty routine. Packaged in easy-to-use tubes and sticks, these products are perfect for on-the-go application. The brand’s commitment to simplicity is further reflected in its promise to help consumers get ready in five minutes or less.

The Minimalist Perfecting Complexion Stick ($38), a versatile product that doubles as foundation and concealer, is the star of the MERIT lineup. Designed to be used sparingly where most needed, this creamy formula delivers a natural skin-like finish. Despite initial reservations about cream products, the Complexion Stick has proven to be a game-changer. Its best application is achieved using the brand’s Brush No. 1 Blending Brush ($32) over their Great Skin Glow Serum ($38), resulting in a radiant complexion.

In addition to the complexion stick, MERIT offers products like Day Glow Highlighting Balm ($30), Flush Balm ($28), and Bronze Balm ($30). These products can be seamlessly incorporated into a five-minute routine with a few quick swipes and some blending with the Blending Brush.

For eye makeup, MERIT provides Clean Lash Mascara ($26) and Brow 1980 ($24). The mascara offers a natural finish, while the brow gel is perfect for quick touch-ups. Both are easy to apply and remove, making them ideal for women on the go.

Rounding out the product line are two lip products: Signature Lip Lipstick ($16) and Tinted Lip Oil ($24). The lipstick comes in eight shades ranging from neutrals to deeper reds and berries. The lip oil provides hydration without the stickiness of a gloss and comes in both classic and gelée formulas.

In the hustle and bustle of motherhood, having a streamlined beauty routine can make all the difference. With its minimalist approach and well-edited product line, MERIT Beauty offers just that. Whether you’re a busy mom or simply someone who values efficiency and simplicity in your beauty regimen, MERIT Beauty is worth exploring. Their products are not only easy to use but also deliver impressive results, making them a valuable addition to any makeup collection. So if you’re in Scottsdale, Arizona looking for makeup that fits your lifestyle or perhaps considering eyelash extensions or eyebrow threading to further simplify your routine, consider giving MERIT Beauty a try.