In an exciting development for the world of women’s beauty, Prada, a renowned name in luxury fashion, has announced its foray into the realm of beauty and skincare. The brand recently hinted at the launch of Prada Beauty on its social media platforms. According to a report by WWD, the unveiling of these new product lines is imminent.
Prada’s fragrances, including the recent success of the uniquely triangular Prada Paradoxe EDP, have been developed in partnership with L’Oréal since 2021. The forthcoming beauty and skincare lines will follow suit, leveraging L’Oréal’s global expertise and innovative research in cosmetics and skincare. This move signifies a growing trend among luxury fashion houses to diversify into beauty products as a means to enhance profits and broaden brand recognition. In recent times, we’ve seen similar ventures by high-end brands like Valentino, Gucci, and Hermès.
The new Prada products, as reported by WWD, are designed to be sustainable and cruelty-free. They are crafted using sophisticated technology, including AI, to determine foundation shades and create product colors that align with Prada’s reputation for pioneering color combinations. While further details about the line are yet to be revealed, the makeup collection is expected to feature six four-color eye palettes, a “soft-filter” foundation in 33 shades, and 26 lipsticks in two distinct matte finishes: “soft matte and hyper-matte”. The skincare line will include “Prada Augmented Skin The Cream, The Serum, and The Cleanser and Makeup Remove.”
Prada has also announced Lynsey Alexander, the Scotland-born makeup artist, as Global Creative Makeup Artist at Prada and Prada Beauty. Alexander has been working alongside Miuccia Prada and Raf Simons, co-creative directors of Prada, during the development of the makeup line over the past three years, which began during the pandemic lockdowns. Alexander explained that she drew inspiration from Prada’s leather textures, fabric swatches, archive prints, and runway images to create the line.
She also shared an interesting insight that influenced her work: “Mrs. Prada hates glitter, which is music to my ears,” says Alexander. “So everything metallic and shiny has a grown-up, luxe quality.”
In addition to this, Prada has also teamed up with Inès Marzat — aka Inès Alpha — to bring their makeup to the virtual world.
The new makeup and skincare lines are set to launch first on prada-beauty.com and prada.com on August 1. Following this, high-end department stores and beauty retailers including Harrods and Selfridges in the UK will start carrying the products from August 18. Selected retailers in Europe will have the products available in October. The US launch is slated for January.
The pricing for these products is expected to range from 45 euros ($80NZD/$75AUD) for a lipstick to 80 euros ($143NZD/$132AUD) for an eye shadow and 360 euros ($644NZD/$596AUD) for a cream. As of now, there is no information on whether these lines will be launched in Australia.
This news is sure to thrill makeup enthusiasts and lovers of luxury brands alike. Whether you’re in Scottsdale Arizona looking to upgrade your lashes with eyelash extensions or anywhere else in the world exploring eyebrow threading options, this new venture by Prada offers exciting possibilities for all beauty aficionados.